A Mindset and a Tool…
RuggedRatings is not just a website.
It is a tool with which you can transform the way you think about and interact with the products that fill your life.
We live in a ‘throwaway’ society.
Most of the items you use, from electronics to clothes, health to home, leisure, sports, and everything in between, are crafted intelligently to eventually require repurchasing.
Buy the product > Use the product > Wear it out > Buy the product again, repeat.
An endless cycle that imposes a recurring tax on your wallet, and has thus far caused unknown levels of environmental wastage and destruction.
At Rugged Ratings, we believe in one golden rule above all else.
The brands you buy should be designed with longevity in mind.
No more throwaways. No more breakdowns. No more ‘planned obsolescence’.
Our aim is to become the prime hub for companies that deserve your attention for their Buy it For Life (#BIFL) credentials.
Less bad products, more good ones that do more.
By participating in the RuggedRatings community, you can empower yourself by:
- Decreasing the number of items you own, reducing the clutter in your life
- Increasing your ability to save money, not wasting it on disposable goods
- Helping the environment by voting for sustainable products with your wallet
- Rebelling against an abusive consumerist model
So, welcome to the site. Do you have more questions? Check our FAQ page. We hope that by visiting it, you are pushed to re-think your product buying behaviors, and able to start experiencing the many benefits of the ’RuggedRatings’ mindset.